Insights

We mainly talk and write about audience growth, the opportunity in sports, and using data in new ways. Check out our library of podcasts and reports which bring out these concepts in more depth.

Featured publications
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Hearts, Minds and Wallets
Hearts, Minds and Wallets

Connecting and winning U.S. fandoms

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FRI Report 2023: Fan Moneyball
FRI Report 2023: Fan Moneyball

The global sports loyalty opportunity

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FRI Report 2022: The Second Edition
FRI Report 2022: The Second Edition

Uncovering the £700mn+ revenue gap

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FRI Report 2021: From Clubs to Fans
FRI Report 2021: From Clubs to Fans

The inaugural Fan Relationship Index (FRI)