Who we are

CLV Group (Customer Lifetime Value) is the leading data and insights company for sport and entertainment whose proprietary approach identifies, defines and delivers new ways for clubs, media and entertainment companies to create a competitive advantage through unlocking incremental value in their most important relationships, their customers, fans and followers. Founded in 2018 by Neil Joyce and Jamie Williams, CLV’s mission is to challenge groupthink and continue to enable Customer, Fan and Audience Ecosystems.

CLV started off helping some of the world’s largest media and entertainment companies understand more about their users and how to find them in platforms outside the walled garden. Today, CLV publishes the annual Fan Relationship Index Report (FRI) which delves into football’s great untapped resource – the overseas football fan – and provides a blueprint that guides clubs through the steps necessary to develop direct-to-fan propositions that will create longer, stronger and more rewarding relationships with fans globally.